January 2012
99 posts
5 Things You Should Look For in a Community... →
In honor of Community Manager Day, I thought it would fun and worthwhile to share some tips with employers looking for the perfect community manager for their business. The community manager role is more relevant now than ever, and the numbers show it. In a joint research report released by Booz and Co. and Buddy Media, titled Campaigns to Capabilities, brand marketers said that hiring full-time...
Could Facebook Become The Internet's Top Video... →
Facebook wants to win the race for the Internet. But one frontier that it hasn’t yet mastered is video. If Facebook can capture the video-viewing Web audience, its users will stay on the site longer, sharing more with each other and to their Walls.
As the concept of social TV continues growing, Facebook has an opportunity to reinvent social sharing around frictionlessly sharing full-length...
The Google-Approved Way To Take Down Your Website... →
There’s been a flurry of good news in the last few days for opponents of the SOPA/PIPA anti-piracy legislation worming its way through the U.S. Congress. The White House has come out opposing key flaws in the legislation, so both versions are effectively stuck for now. Not taking any chances, some of the world’s biggest websites, including Wikipedia and Reddit, are going dark on...
87% Of Connected Consumers Prefer Websites &... →
Welcome to the connected consumer. This person most likely has a tablet and smartphone, and is constantly connected to their friends via Facebook. Today, more than 60% of 25-34 year-olds (Gen-Y) own a smartphone. One in three online consumers will buy a tablet by 2014. That’s a lot to digest at once, right? A new survey from Zmags investigates the connected consumer and their digital...
Study: Why Do People Use Facebook? →
Facebook is an accepted means of communication. It is a never-ending virtual social gathering filled with adopted puppies, cute LOL kitties, baby announcements, viral articles and videos, events, groups, organizations and fan pages. But why do people really use it?
A new study entitled “Why do people use Facebook?” from Boston University’s Ashwini Nadkarni and Stefan G. Hofmann...
